{"id":801,"date":"2026-06-18T15:23:09","date_gmt":"2026-06-18T15:23:09","guid":{"rendered":"https:\/\/nyordacom1stg.wpenginepowered.com\/?page_id=801"},"modified":"2026-06-18T15:29:14","modified_gmt":"2026-06-18T15:29:14","slug":"etiska-riktlinjer-och-uppforandekod","status":"publish","type":"page","link":"https:\/\/nyorda.com\/sv\/code-of-ethics-and-conduct\/","title":{"rendered":"Etik och uppf\u00f6randekod"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"801\" class=\"elementor elementor-801\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06e94c7 e-con-full e-flex e-con e-parent\" data-id=\"06e94c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eb4db3c e-flex e-con-boxed e-con e-child\" data-id=\"eb4db3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-887a28d e-con-full e-flex e-con e-child\" data-id=\"887a28d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a958d accent-lt elementor-widget elementor-widget-heading\" data-id=\"e7a958d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Code of Ethics and Conduct<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bb251c e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8bb251c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5.3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f424a8 e-flex e-con-boxed e-con e-parent\" data-id=\"1f424a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe8efb0 e-flex e-con-boxed e-con e-child\" data-id=\"fe8efb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0337cdc e-con-full e-flex e-con e-child\" data-id=\"0337cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-37e4563 e-con-full e-flex e-con e-child\" data-id=\"37e4563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9e64a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" 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data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ef9e64a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ef9e64a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ef9e64a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec5eeb e-con-full e-flex e-con e-child\" data-id=\"6ec5eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f483b07 aoa elementor-widget elementor-widget-text-editor\" data-id=\"f483b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. Introduction<\/h3><p>All directors, officers and employees of the Nyorda Group (\u201cthe Company\u201d) are expected to be familiar with this Code of Ethics and Conduct (\u201cthe Code\u201d) and to adhere to these principles and procedures set forth in the Code.<\/p><p>Nyorda has a history of success as a result of fair and ethical business practices. We interact with a variety of stakeholders: advertisers, publishers, suppliers, colleagues, shareholders and regulatory bodies as well as the communities in which we operate. Our relationships and communication shall be honest, fact-based and transparent within the bounds of commercial confidentiality. We value interaction and therefore encourage constructive dialogue with all our stakeholders.<\/p><p>Nyorda is committed to establishing mutually beneficial relations with our advertisers, publishers, suppliers and business partners. In our business dealings we expect our partners to adhere to business principles consistent with our own.<\/p><p>Nyorda\u2019s Code of Ethics and Conduct contains guidelines on how to act in various situations when<\/p><p>representing Nyorda in a business context, towards colleagues, conflicts of interest as well as compliance and whistle-blowing.<\/p><h3>2. Core values<\/h3><p>Our vision is to be the leading performance marketing partner. We empower our advertisers and publishers to grow their business with world-class performance marketing and technology solutions. Our core values \u2013\u201cCollaborative, Analytical, Optimistic, Determined and Daring\u201d form the foundation of our everyday work:<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Collaborative \u2013\u00a0 We are quick to share learning and best practice to the benefit of our customers and business partners. We value open, direct communication internally and externally. We take personal responsibility for our actions and are proactive in developing solutions that will meet or exceed our customers\u2019 expectations; we recognize and celebrate success.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analytical \u2013 we value analysis and insight because it drives informed decisions and delivers smarter results for our customers. Focus is important: we set clear priorities and deliver on them to make a difference to our business.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Optimistic \u2013 we like to sit in the driver\u2019s seat\u00a0 and look for opportunities in the challenges ahead. We are positive: if we apply our collective talents and work hard we will overcome barriers and climb mountains.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determined \u2013 we are passionate about success. Our customers success is our success. We set ourselves stretch goals and are committed.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Daring \u2013 we are innovative, creative and we take and manage calculated risks. We learn from setbacks: they are a key step on the journey to ultimate success.<\/p><h3>3. Honest and Ethical Conduct<\/h3><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nyorda has a zero tolerance policy on bribery and corruption. You are not allowed to accept or offer bribes in any circumstances as set out in Nyorda\u2019s Anti-Bribery and Corruption Policy.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nyorda has zero tolerance against discrimination or harassments due to gender, ethnicity, nationality, religion, sexual orientation, age, handicap, marital or parental status or political opinion. All employees shall be treated fairly and equally. We will honor and value the abilities and contributions of others, embracing the responsibility and accountability for our actions in this regard.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nyorda comply with all applicable laws, rules and regulations. It is the personal responsibility of each employee, officer and director to adhere to the standards and restrictions imposed by those laws, rules and regulations in the performance of their duties for the Company, including those relating to accounting and auditing matters and insider trading. See further Nyorda\u00b4s Insider Policy.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nyorda\u00b4s shares are listed on the NASDAQ OMX Stockholm stock exchange. We ensure that information that is provided to the stock market is accurate and reported in accordance with relevant laws, stock exchange rules and corporate governance codes. We are truthful in our financial and non-financial communication and information is given to the best of our knowledge. Our aim is full accountability. See further Nyorda\u00b4s External Communication and IR Policy.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In carrying out the Company\u00b4s business, employees, officers and directors often learn confidential or proprietary information about the Company and its business partners. Employees, officers and directors must maintain the confidentiality of all information so entrusted to them, except when disclosure is authorised or legally mandated.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Our employees are key to our success. We strive to attract, develop and retain qualified and motivated people in a professional, safe and healthy working environment.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We treat Nyorda\u00b4s assets and the equipment we use at work in a responsible manner. Nyorda\u00b4s assets may not be used for private purposes or personal gain.<\/p><p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Based on the risk that you can put yourself and others in dangerous or awkward situations, you must not use or be under the influence of illegal drugs, alcohol or anything similar during working hours.<\/p><h3>4. Conflicts of interest<\/h3><p>Conflict of interest may arise if your personal interests compete or conflict with the interests of Nyorda. Fidelity or service to the Company should never be subordinated to or dependent on personal gain or advantage. Employees, officers and directors of Nyorda are expected to avoid personal activities and financial interests which could conflict with their responsibilities to the Company.<\/p><p>You must not carry on business on behalf of Nyorda with relatives and\/or other persons that you have a close personal relationship with.<\/p><p>While you are employed or hired as consultant by Nyorda you must not take up employment or run your own business outside the Company without the Company\u00b4s written approval (from your Manager or HR).<\/p><h3>5. Compliance &amp; Whistle-blowing<\/h3><p>The CEO is responsible for implementing these principles and is supported in this by the Group Management of Nyorda. Day to day responsibility is delegated to all Managers of the geographies and functions and if necessary through more detailed guidance tailored to local needs. It is your responsibility to make sure that you understand the content of Nyorda\u00b4s Code of Ethics and Conduct and that you observe these guidelines in your daily work.<\/p><p>Acts that are inconsistent with the Code must be promptly corrected and are subject to disciplinary action up to termination of employment. Employees are encouraged to report violations of the Code by reporting the misconduct by contacting his\/her immediate superior, any member of the Group Management or Compliance &amp; Legal Director.<\/p><p>For whistleblowing acc to EU Whistleblower Directive (2019\/1937) and also all national whistleblowing legislations, please use Nyorda\u00b4s whistleblowing channel at <strong>wb.2secure.se<\/strong>, \u00a0where whistleblowing can be made anonymously.<\/p><p>What can be reported\/what is a qualified whistle?<\/p><ul><li>Serious misconduct that breaches EU law or<\/li><li>Cases that might be of public interest.<\/li><\/ul><p>The misconduct must be work related, and you must have come across it in your professional role. For more information and guidance regarding whistleblowing including how to report and how to follow up on your case, see Nyorda\u00b4s Whistleblowing Policy.<\/p><p>Regardless of the reporting channel, all allegations of potential violations of the Code that are made in good faith, will receive a swift and fair investigation conducted with the relevant internal and\/or external assistance.<\/p><p>Each director, officer or employee must not retaliate against any other director, officer or employee for reports of potential violations. Provision has been made for employees to be able to report in confidence and no employee will suffer as a consequence of doing so.<\/p><p>The Company will inform all concerned whenever there are any major changes or updates in the Code.<\/p><p>The latest version of this Code is available at the Nyorda\u00b4s website <a href=\"http:\/\/www.tradedoubler.com\">www.Nyorda.com<\/a> and in Sharepoint under Teams\/Finance\/Internal Control\/Policies<em>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e61ce0 e-flex e-con-boxed e-con e-parent\" data-id=\"3e61ce0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111b877 elementor-widget elementor-widget-global elementor-global-636 elementor-widget-template\" data-id=\"111b877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"635\" class=\"elementor elementor-635\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694fc9de e-flex e-con-boxed e-con e-parent\" data-id=\"694fc9de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-525effed e-con-full e-flex e-con e-child\" data-id=\"525effed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-323c3612 e-con-full e-flex e-con e-child\" data-id=\"323c3612\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5a2044 elementor-widget elementor-widget-heading\" data-id=\"6c5a2044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Get in Touch <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e2d663 accent elementor-widget elementor-widget-heading\" data-id=\"19e2d663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Learn<\/b> more about NYORDA.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1fc30 elementor-widget elementor-widget-text-editor\" data-id=\"ca1fc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Explore NYORDA&#8217;S investor information, financial updates and company direction, \u2028or speak to us directly about the group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7374f42d e-con-full e-flex e-con e-child\" data-id=\"7374f42d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a09b7c elementor-widget elementor-widget-image\" data-id=\"68a09b7c\" data-element_type=\"widget\" data-e-type=\"widget\" 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