{"id":747,"date":"2026-06-22T07:00:53","date_gmt":"2026-06-22T07:00:53","guid":{"rendered":"https:\/\/nyordacom1stg.wpenginepowered.com\/?p=747"},"modified":"2026-06-24T11:31:54","modified_gmt":"2026-06-24T11:31:54","slug":"att-introducera-nyorda-grpup","status":"publish","type":"post","link":"https:\/\/nyorda.com\/sv\/introducing-nyorda-grpup\/","title":{"rendered":"Vi presenterar NYORDA Group"},"content":{"rendered":"

S\u00e4ttet som m\u00e4nniskor uppt\u00e4cker varum\u00e4rken f\u00f6r\u00e4ndras.<\/p>\n

Ett varum\u00e4rke kan hittas genom en skapare, en utgivare, en app, en detaljhandelsplattform, ett s\u00f6kresultat, ett socialt inl\u00e4gg eller ett AI-drivet svar. Uppt\u00e4ckt sker inte l\u00e4ngre p\u00e5 ett enda st\u00e4lle, via en enda kanal eller l\u00e4ngs en f\u00f6ruts\u00e4gbar resa.<\/p>\n

F\u00f6r varum\u00e4rken skapar detta en ny utmaning: hur man beh\u00e5ller synlighet, relevans och \u00e4r redo att v\u00e4xa i ett alltmer fragmenterat digitalt landskap.<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r vi skapade NYORDA.<\/p>\n

NYORDA \u00e4r den nya gruppidentiteten f\u00f6r v\u00e5r portf\u00f6lj av specialistf\u00f6retag inom digital marknadsf\u00f6ring. Den samlar f\u00f6retag med djup expertis inom affiliate och partner marketing, influencer marketing, apptilitv\u00e4xt, retail media och AI-driven s\u00f6kbarhet.<\/p>\n

Tillsammans fokuserar dessa f\u00f6retag p\u00e5 en gemensam ambition: att hj\u00e4lpa varum\u00e4rken att \u00f6ka synligheten, driva uppt\u00e4ckt och v\u00e4xa i den nya eran av digital marknadsf\u00f6ring.<\/p>\n

Fr\u00e5n ett erk\u00e4nt varum\u00e4rke till en bredare gruppekosystem<\/h3>\n

Tradedoubler har i m\u00e5nga \u00e5r varit k\u00e4nt som ett etablerat namn inom affiliate- och partner-marknadsf\u00f6ring. Det forts\u00e4tter.<\/p>\n

Tradedoubler f\u00f6rblir v\u00e5rt varum\u00e4rke f\u00f6r affiliate- och partnermarknadsf\u00f6ring, som hj\u00e4lper annons\u00f6rer att n\u00e5 ut till publicister och digitala partners \u00f6ver olika marknader.<\/p>\n

Men v\u00e5r grupp idag \u00e4r bredare \u00e4n bara Tradedoubler.<\/p>\n

Under de senaste \u00e5ren har vi expanderat till nya omr\u00e5den inom digital marknadsf\u00f6ring genom f\u00f6retag som inkluderar Metapic,<\/a> Appiness<\/a>, Detaljhandel Bridge Media<\/a> och Emna.ai.<\/a> Varje f\u00f6retag medf\u00f6r specialistkompetens inom ett omr\u00e5de som formar hur varum\u00e4rken n\u00e5r, p\u00e5verkar och konverterar kunder.<\/p>\n

Metapic st\u00f6der varum\u00e4rken genom influencer marketing och creator commerce. Appiness fokuserar p\u00e5 mobila appars tillv\u00e4xt, anv\u00e4ndarf\u00f6rv\u00e4rv och engagemang.
\nRetail Bridge Media hj\u00e4lper varum\u00e4rken att n\u00e5 konsumenter n\u00e4rmare k\u00f6ptillf\u00e4llet genom retail media. Emna.ai fokuserar p\u00e5 AI-s\u00f6k synlighet och hj\u00e4lper varum\u00e4rken att f\u00f6rst\u00e5 och f\u00f6rb\u00e4ttra hur de framtr\u00e4der i AI-drivna och konversationella s\u00f6kmilj\u00f6er.<\/p>\n

NYORDA ger denna bredare portf\u00f6lj en tydligare identitet och en starkare plattform f\u00f6r framtiden.<\/p>\n

Att driva framtiden f\u00f6r varum\u00e4rkesuppt\u00e4ckt<\/h3>\n

Vi tror att n\u00e4sta era inom digital marknadsf\u00f6ring kommer att formas av uppt\u00e4ckt.<\/p>\n

Konsumenter hittar, j\u00e4mf\u00f6r och v\u00e4ljer varum\u00e4rken p\u00e5 nya s\u00e4tt.<\/p>\n

S\u00f6k<\/strong> f\u00f6r\u00e4ndras.<\/p>\n

Social <\/strong>plattformar utvecklas.<\/p>\n

Skapare<\/strong> p\u00e5verkar k\u00f6pbeslut.<\/p>\n

Detaljhandelns media<\/strong> flyttar varum\u00e4rken n\u00e4rmare konverterings\u00f6gonblicket.<\/p>\n

Appar<\/strong> \u00e4r centrala f\u00f6r kundengagemang.<\/p>\n

AI in<\/strong>f\u00f6r\u00e4ndrar hur information presenteras, rekommenderas och betroddes.<\/p>\n

Det \u00e4r h\u00e4r NYORDA fokuserar.<\/strong><\/p>\n

V\u00e5ra tj\u00e4nster hj\u00e4lper varum\u00e4rken att v\u00e4xa i de milj\u00f6er d\u00e4r uppt\u00e4ckt, \u00f6verv\u00e4gande och prestation alltmer m\u00f6ts. Genom att f\u00f6ra samman dessa f\u00f6rm\u00e5gor kan vi st\u00f6dja varum\u00e4rken genom fler delar av den digitala kundresan och skapa nya m\u00f6jligheter till samarbete inom portf\u00f6ljen.<\/p>\n

Vad detta inneb\u00e4r f\u00f6r Tradedoublers kunder och partners<\/h3>\n

F\u00f6r Tradedoubler-kunder, partners och publicister \u00e4r budskapet enkelt: Tradedoubler forts\u00e4tter.<\/p>\n

Det g\u00f6rs inga f\u00f6r\u00e4ndringar i TradeDoubler-varum\u00e4rket, plattformen, teamen eller de dagliga relationerna till f\u00f6ljd av den nya koncernidentiteten. TradeDoubler forts\u00e4tter att fokusera p\u00e5 affiliate- och partnermarknadsf\u00f6ring och betj\u00e4nar fortfarande annons\u00f6rer och partners p\u00e5 sina marknader.<\/p>\n

NYORDA sitter ovanf\u00f6r portf\u00f6ljen som gruppidentitet, och hj\u00e4lper oss att ber\u00e4tta den bredare historien om vilka vi \u00e4r idag och vart vi \u00e4r p\u00e5 v\u00e4g.<\/p>\n

En plattform f\u00f6r tillv\u00e4xt<\/h3>\n

Idag definieras vi inte l\u00e4ngre av ett enda f\u00f6retag eller en enda kanal. Vi \u00e4r en digital marknadsf\u00f6ringsgrupp med en v\u00e4xande portf\u00f6lj av specialiserade verksamheter, positionerade inom n\u00e5gra av de snabbast v\u00e4xande omr\u00e5dena f\u00f6r varum\u00e4rkesuppt\u00e4ckt, prestanda och digital tillv\u00e4xt.<\/p>\n

F\u00f6r investerare, kunder och partners s\u00e4tter NYORDA den historien i fokus. Den speglar den grupp vi har blivit och den ambition som kommer att b\u00e4ra oss fram\u00e5t: att bygga, investera i och skala f\u00f6retag som hj\u00e4lper varum\u00e4rken att v\u00e4xa.<\/p>\n

Ser fram emot<\/h3>\n

I takt med att det digitala landskapet forts\u00e4tter att utvecklas fokuserar vi p\u00e5 att sammanf\u00f6ra den teknik, data, partnerskap och specialistkunskap som varum\u00e4rken beh\u00f6ver f\u00f6r att f\u00f6rbli synliga, st\u00e4rka sin relevans och driva m\u00e4tbar tillv\u00e4xt.<\/p>\n

Det h\u00e4r \u00e4r n\u00e4sta kapitel f\u00f6r v\u00e5r grupp, och b\u00f6rjan p\u00e5 NYORDA.<\/p>","protected":false},"excerpt":{"rendered":"

The way people discover brands is changing. A brand might be found through a creator, a publisher, an app, a […]<\/p>\n","protected":false},"author":4,"featured_media":795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nIntroducing NYORDA Group - 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