{"id":761,"date":"2026-04-07T15:57:42","date_gmt":"2026-04-07T15:57:42","guid":{"rendered":"https:\/\/nyordacom1stg.wpenginepowered.com\/?p=761"},"modified":"2026-06-24T10:51:46","modified_gmt":"2026-06-24T10:51:46","slug":"lasa-upp-retail-media-tradedoubler-medgrundar-bridge-retail-media","status":"publish","type":"post","link":"https:\/\/nyorda.com\/sv\/unlocking-retail-media-tradedoubler-co-founds-bridge-retail-media\/","title":{"rendered":"L\u00e5s upp detaljhandelsmedia: Tradedoubler grundar Bridge Retail Media"},"content":{"rendered":"

Tradedoubler ger sig in i retail media! Vi \u00e4r glada att f\u00e5 dela att Tradedoubler \u00e4r med och grundar Bridge Retail Media<\/strong> tillsammans med entrepren\u00f6rer Daniel Weilar<\/a> och Sebastian Schr\u00f6der<\/a>. Med detta nya satsning expanderar vi inom ett av de snabbast v\u00e4xande omr\u00e5dena inom digital marknadsf\u00f6ring.<\/p>\n\n\n\n

Bridge Retail Media kommer att bygga ett europeiskt retail media-n\u00e4tverk utformat f\u00f6r att koppla samman \u00e5terf\u00f6rs\u00e4ljare och annons\u00f6rer p\u00e5 ett mer skalbart och kommersiellt drivet s\u00e4tt.<\/p>\n\n\n\n

\n

\u201cRetail media \u00e4r ett naturligt n\u00e4sta steg i v\u00e5r utveckling som g\u00f6r det m\u00f6jligt f\u00f6r oss att frig\u00f6ra nytt v\u00e4rde f\u00f6r b\u00e5de annons\u00f6rer och utgivare. Med Bridge Retail Media skapar vi ett n\u00e4tverk som g\u00f6r det m\u00f6jligt f\u00f6r varum\u00e4rken att aktivera media n\u00e4rmare ink\u00f6psst\u00e4llet, samtidigt som vi hj\u00e4lper \u00e5terf\u00f6rs\u00e4ljare att b\u00e4ttre monetarisera sin trafik och data\u201d, f\u00f6rklarar Tradedoublers VD Matthias Stadelmeyer.<\/p>\n\n\n\n

\"NYORDA<\/figure>\n<\/blockquote>\n\n\n\n

Nya tillv\u00e4xtm\u00f6jligheter inom retail media<\/h2>\n\n\n\n

Retail media v\u00e4xer snabbt \u2013 och blir snabbt en viktig del av hur varum\u00e4rken n\u00e5r konsumenter online. Samtidigt \u00e4r landskapet fortfarande fragmenterat. M\u00e5nga l\u00f6sningar fungerar i silos, vilket g\u00f6r det sv\u00e5rt f\u00f6r varum\u00e4rken att effektivt skala kampanjer \u00f6ver flera \u00e5terf\u00f6rs\u00e4ljare.<\/p>\n\n\n\n

F\u00f6r \u00e5terf\u00f6rs\u00e4ljare \u00e4r utmaningen lika verklig. Medan de besitter v\u00e4rdefull f\u00f6rstapartsdata och trafik med h\u00f6g avsikt \u00e4r det inte alltid okomplicerat att l\u00e5sa upp dess fulla kommersiella potential.<\/p>\n\n\n\n

\n

\u201cDet finns ett unikt tillf\u00e4lle just nu d\u00e4r butikers f\u00f6rstapartisdata och trafik kan aktiveras p\u00e5 mer effektiva och m\u00e4tbara s\u00e4tt f\u00f6r varum\u00e4rken,\u2019 s\u00e4ger Sebastian Schr\u00f6der, medgrundare av Bridge Retail Media.<\/p>\n\n\n\n

\"Bridge<\/figure>\n<\/blockquote>\n\n\n\n

Bridge Retail Media: Att g\u00e5 bortom isolerade l\u00f6sningar<\/h2>\n\n\n\n

Bridge Retail Media \u00e4r en Europeiskt retail media-n\u00e4tverk <\/strong>utformad f\u00f6r att samla handlare och annons\u00f6rer i ett sammankopplat ekosystem.<\/p>\n\n\n\n

Ist\u00e4llet f\u00f6r att n\u00e4rma sig retail media som en serie isolerade installationer, \u00e4r Bridge Retail Media uppbyggt som ett n\u00e4tverk fr\u00e5n grunden. Detta g\u00f6r det enklare f\u00f6r varum\u00e4rken att aktivera kampanjer hos flera \u00e5terf\u00f6rs\u00e4ljare<\/strong> och f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att delta i en bredare, mer skalbar medieerbjudande<\/strong>.<\/p>\n\n\n\n

\n

\u201cMedan retail media utvecklas snabbt, f\u00f6rblir m\u00e5nga nuvarande l\u00f6sningar isolerade och sv\u00e5ra att skala. Bridge Retail Media \u00e4r designat f\u00f6r att koppla samman hela v\u00e4rdekedjan och frig\u00f6ra kanalens fulla potential\u201d, s\u00e4ger Daniel Weilar, medgrundare av Bridge Retail Media.<\/p>\n\n\n\n

\"Bridge<\/figure>\n<\/blockquote>\n\n\n\n

Genom att koppla ihop flera \u00e5terf\u00f6rs\u00e4ljare i ett n\u00e4tverk kan varum\u00e4rken f\u00e5 tillg\u00e5ng till aggregerad r\u00e4ckvidd och lagerinventarier genom en mer str\u00f6mlinjeformad upps\u00e4ttning, ist\u00e4llet f\u00f6r att hantera kampanjer \u00e5terf\u00f6rs\u00e4ljare f\u00f6r \u00e5terf\u00f6rs\u00e4ljare. Samtidigt minskar standardiserade integrationer friktionen vid onboarding \u2013 vilket g\u00f6r det enklare f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att ansluta sig och f\u00f6r varum\u00e4rken att expandera \u00f6ver partnern\u00e4tverket.<\/p>\n\n\n\n

Bridge Retail Media \u00e4r ocks\u00e5 utformad f\u00f6r att vara aff\u00e4rsdriven<\/strong>, kopplar medieaktiviteterna n\u00e4rmare faktiska aff\u00e4rsresultat.<\/p>\n\n\n\n

Vad detta betyder f\u00f6r Tradedoubler<\/h3>\n\n\n\n

Bridge Retail Media l\u00e5ter oss komma n\u00e4rmare transaktionslagret \u2013 d\u00e4r media, data och resultat m\u00f6ts. Genom att expandera inom retail media st\u00e4rker vi v\u00e5rt \u00f6vergripande erbjudande och skapar nya s\u00e4tt att leverera v\u00e4rde f\u00f6r b\u00e5de annons\u00f6rer och partners.<\/p>\n\n\n\n

\"Daniel<\/figure>","protected":false},"excerpt":{"rendered":"

TradeDoubler medgrundar Bridge Retail Media \u2013 f\u00f6r att koppla ihop annons\u00f6rer och \u00e5terf\u00f6rs\u00e4ljare p\u00e5 ett mer skalbart s\u00e4tt.<\/p>","protected":false},"author":3,"featured_media":769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nTradedoubler co-founds Bridge Retail Media - Nyorda Group<\/title>\n<meta name=\"description\" content=\"Tradedoubler is entering the retail media space, co-founding Bridge Retail Media. 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