{"id":584,"date":"2017-05-04T06:00:00","date_gmt":"2017-05-04T06:00:00","guid":{"rendered":"https:\/\/nyordacom1stg.wpenginepowered.com\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/"},"modified":"2017-05-04T06:00:00","modified_gmt":"2017-05-04T06:00:00","slug":"tradedoubler-delarsrapport-januari-mars-2017","status":"publish","type":"quarterly-reports","link":"https:\/\/nyorda.com\/sv\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/","title":{"rendered":"TradeDoubler del\u00e5rsrapport januari \u2013 mars 2017"},"content":{"rendered":"<h4><strong>Ytterligare f\u00f6rb\u00e4ttrad l\u00f6nsamhet <\/strong><\/h4>\n<p><strong>F\u00d6RSTA KVARTALET JANUARI \u2013 MARS 2017 <\/strong><\/p>\n<ul>\n<li>Nettooms\u00e4ttningen uppgick till 336 M SEK (372). Nettooms\u00e4ttningen justerad f\u00f6r f\u00f6r\u00e4ndringsrelaterade poster uppgick till 336 M SEK (372), vilket motsvarade en minskning med 10%.<\/li>\n<li>Bruttovinsten, justerad f\u00f6r eng\u00e5ngsposter, uppgick till 72 M SEK (81), vilket motsvarar en minskning med 11% eller 10% justerat f\u00f6r valutakursf\u00f6r\u00e4ndringar. Bruttomarginalen, justerad f\u00f6r eng\u00e5ngsposter, uppgick till 21,5% (21,7).<\/li>\n<li>R\u00f6relsekostnaderna exklusive avskrivningar och f\u00f6r\u00e4ndringsrelaterade poster uppgick till 64 M SEK (85), vilket motsvarar en minskning med 24%.<\/li>\n<li>EBITDA uppgick till 7 Mkr (-5). Justerat f\u00f6r eng\u00e5ngsposter uppgick EBITDA till 8 Mkr (-4).<\/li>\n<li>Aktiverade produktutvecklingskostnader uppgick till 5 MSEK (10).<\/li>\n<li>Kassafl\u00f6det fr\u00e5n l\u00f6pande verksamhet uppgick till -30 Mkr (-12) och summan av likvida medel och r\u00e4nteb\u00e4rande finansiella placeringar uppgick till 175 Mkr (322) vid slutet av f\u00f6rsta kvartalet. Nettokassan minskade under f\u00f6rsta kvartalet med 34 Mkr till -18 Mkr.<\/li>\n<li>Resultat per aktie f\u00f6re och efter utsp\u00e4dning var \u20130,04 (\u20130,40) SEK.<\/li>\n<\/ul>\n<p><strong>VD MATTHIAS STADELMEYERS KOMMENTARER <\/strong><\/p>\n<p>\u201cTradedoublers aff\u00e4rsfokus ligger p\u00e5 l\u00f6nsamhet och finansiell oberoende. Under f\u00f6rsta kvartalet fortsatte vi den positiva finansiella trenden med ett markant f\u00f6rb\u00e4ttrat EBITDA-resultat och ytterligare f\u00f6rb\u00e4ttringar i verksamheten.<\/p>\n<p>Under f\u00f6rsta kvartalet minskade int\u00e4kterna och bruttovinsten med 10% valutajusterat, vilket motsvarar en nedg\u00e5ng p\u00e5 ungef\u00e4r samma niv\u00e5 som under fj\u00e4rde kvartalet 2016 och en betydande f\u00f6rb\u00e4ttring j\u00e4mf\u00f6rt med de f\u00f6reg\u00e5ende kvartalen. Denna nedg\u00e5ng beror p\u00e5 f\u00f6rlusten av st\u00f6rre kunder med l\u00e5ga marginaler i Storbritannien i b\u00f6rjan av 2016 samt den aktiva avvecklingen av ol\u00f6nsamma program, som tidigare f\u00f6rvaltades i Telford, under andra halv\u00e5ret 2016. Trenden i den underliggande verksamheten forts\u00e4tter att f\u00f6rb\u00e4ttras med positiva j\u00e4mf\u00f6relser j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Effekten av denna trend syns i resultaten f\u00f6r de olika regionerna. Av de ovan n\u00e4mnda sk\u00e4len minskade resultatet i Storbritannien avsev\u00e4rt j\u00e4mf\u00f6rt med samma period f\u00f6reg\u00e5ende \u00e5r, medan alla andra regioner uppvisar stabila resultat.<\/p>\n<p>Denna f\u00f6r\u00e4ndring i aff\u00e4rsmixen \u00e5terspeglas ocks\u00e5 i \u00f6kningen av bruttomarginalen under de senaste kvartalen. Den l\u00e4gre bruttomarginalen under Q1 kopplas till s\u00e4s\u00e4songseffekter inom vertikaler med l\u00e4gre marginal som resor.<\/p>\n<p>Driftskostnaderna minskade med 24% j\u00e4mf\u00f6rt med f\u00f6rsta kvartalet f\u00f6rra \u00e5ret, och f\u00f6rb\u00e4ttringarna inom f\u00f6retagets lednings- och servicestruktur b\u00f6rjar nu ge st\u00f6rre resultat. Vi forts\u00e4tter arbetet med att \u00f6ka verksamhetens effektivitet.<\/p>\n<p>Vi fokuserar p\u00e5 att erbjuda performance marketing-l\u00f6sningar till v\u00e5ra kunder, inklusive alla v\u00e5ra produkter \u2013 TD CONVERT, TD CONNECT, TD ENGAGE och TD ADAPT. I enlighet med f\u00f6r\u00e4ndringar i strukturen f\u00f6r intern rapportering kommer segmentrapporteringen fram\u00f6ver att ske p\u00e5 regional niv\u00e5. Inom detta l\u00f6sningserbjudande bidrar TD ENGAGE nu i alla regioner och utvecklas enligt v\u00e5ra f\u00f6rv\u00e4ntningar.<\/p>\n<p>Aktiverade kostnader f\u00f6r produktutveckling minskade j\u00e4mf\u00f6rt med Q1 f\u00f6rra \u00e5ret eftersom vi har slutf\u00f6rt ett antal projekt och f\u00f6rb\u00e4ttrat processer och fokus.<\/p>\n<p>Kassafl\u00f6det fr\u00e5n den l\u00f6pande verksamheten var negativt p\u00e5 grund av en st\u00f6rre minskning av r\u00f6relsekapitalet, vilket \u00e4r kopplat till l\u00e4gre f\u00f6rskottsbetalningar fr\u00e5n kunder. Som en del av v\u00e5rt erbjudande erbjuder vi kunderna marknadsm\u00e4ssiga och flexibla faktureringsvillkor. Denna icke-\u00e5terkommande p\u00e5verkan av minskade f\u00f6rskottsbetalningar \u00e4r k\u00e4nd och prognostiserad d\u00e4refter.<\/p>\n<p>Under Q1 lanserade vi ett nytt sp\u00e5rningssystem som f\u00f6r n\u00e4rvarande rullas ut till v\u00e5ra kunder. Den nya sp\u00e5rningen st\u00e4rker v\u00e5r marknadsledande teknologiposition genom att s\u00e4kerst\u00e4lla korrekta resultat och transparens f\u00f6r v\u00e5ra kunder, samt flexibel och effektiv hantering via en master tag-l\u00f6sning.<\/p>\n<p>Eftersom Q1 Tradedoubler-system skapar anv\u00e4ndarprofiler baserat p\u00e5 v\u00e5r sp\u00e5rning och vi nu kan koppla dessa profiler till externa system som medieplattformar och rikta dessa anv\u00e4ndare med anpassad annonsering.<\/p>\n<p>Utvecklingen av ytterligare f\u00f6rb\u00e4ttringar av v\u00e5r plattform, inklusive nya gr\u00e4nssnitt, fortskrider enligt plan med f\u00f6rsta versioner som sl\u00e4pps i mitten av \u00e5ret.<\/p>\n<p>Fokus p\u00e5 kundrelaterade aktiviteter, ytterligare interna f\u00f6rb\u00e4ttringar och f\u00f6rdelarna fr\u00e5n v\u00e5ra investeringar i v\u00e5r teknik ger mig f\u00f6rtroende att vidare f\u00f6rverkliga v\u00e5ra planer f\u00f6r 2017 och kontinuerligt f\u00f6rb\u00e4ttra v\u00e5r verksamhet under kommande kvartal.\u201d<\/p>\n<p><strong>Kontaktinformation<\/strong><\/p>\n<p>Matthias Stadelmeyer, ordf\u00f6rande och verkst\u00e4llande direkt\u00f6r<\/p>\n<p>Telefon: +46 8 405 08 00<\/p>\n<p>Viktor W\u00e5gstr\u00f6m, CFO<\/p>\n<p>Telefon: +46 8 405 08 00<\/p>\n<p>E-post: <u>ir@tradedoubler.com<\/u><\/p>\n<p><strong>\u00d6vrig information<\/strong><\/p>\n<p>Denna information \u00e4r s\u00e5dan som Tradedoubler AB \u00e4r skyldigt att offentligg\u00f6ra enligt EU:s marknadsmissbruksf\u00f6rordning och lagen (2007:528) om v\u00e4rdepappersmarknaden. Informationen l\u00e4mnades, genom ovanst\u00e5ende kontaktpersoners f\u00f6rsorg, f\u00f6r offentligg\u00f6rande klockan 08.00 CET den 4 maj 2017. Numeriska data inom parentes avser motsvarande perioder under 2016 om inte annat anges. Avrundningsskillnader kan f\u00f6rekomma.<\/p>","protected":false},"template":"","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-584","quarterly-reports","type-quarterly-reports","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradedoubler interim report January \u2013 March 2017<\/title>\n<meta name=\"description\" content=\"Further improved profitability THE FIRST QUARTER JANUARY \u2013 MARCH 2017 Net sales amounted to SEK 336 M (372). Net sales adjusted for change related items were...\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tradedoubler interim report January \u2013 March 2017\" \/>\n<meta property=\"og:description\" content=\"Further improved profitability THE FIRST QUARTER JANUARY \u2013 MARCH 2017 Net sales amounted to SEK 336 M (372). Net sales adjusted for change related items were...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nyorda.com\/sv\/kvartalsrapporter\/tradedoubler-delarsrapport-januari-mars-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"NYORDA Group\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nyorda.com\/wp-content\/uploads\/2026\/05\/Nyorda-Group.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nyorda.com\\\/quarterly-reports\\\/tradedoubler-interim-report-january-e2-80-93-march-2017\\\/\",\"url\":\"https:\\\/\\\/nyorda.com\\\/quarterly-reports\\\/tradedoubler-interim-report-january-e2-80-93-march-2017\\\/\",\"name\":\"Tradedoubler interim report January \u2013 March 2017\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nyorda.com\\\/#website\"},\"datePublished\":\"2017-05-04T06:00:00+00:00\",\"description\":\"Further improved profitability THE FIRST QUARTER JANUARY \u2013 MARCH 2017 Net sales amounted to SEK 336 M (372). Net sales adjusted for change related items were...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nyorda.com\\\/quarterly-reports\\\/tradedoubler-interim-report-january-e2-80-93-march-2017\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nyorda.com\\\/quarterly-reports\\\/tradedoubler-interim-report-january-e2-80-93-march-2017\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nyorda.com\\\/quarterly-reports\\\/tradedoubler-interim-report-january-e2-80-93-march-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nyorda.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tradedoubler interim report January \u2013 March 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nyorda.com\\\/#website\",\"url\":\"https:\\\/\\\/nyorda.com\\\/\",\"name\":\"Nyorda Group\",\"description\":\"Driving the future of brand descovery\",\"publisher\":{\"@id\":\"https:\\\/\\\/nyorda.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nyorda.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nyorda.com\\\/#organization\",\"name\":\"Nyorda Group\",\"url\":\"https:\\\/\\\/nyorda.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/nyorda.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nyorda.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/nyorda-group-logo.svg\",\"contentUrl\":\"https:\\\/\\\/nyorda.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/nyorda-group-logo.svg\",\"width\":392,\"height\":255,\"caption\":\"Nyorda Group\"},\"image\":{\"@id\":\"https:\\\/\\\/nyorda.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TradeDoubler del\u00e5rsrapport januari \u2013 mars 2017","description":"Ytterligare f\u00f6rb\u00e4ttrad l\u00f6nsamhet F\u00d6RSTA KVARTALET JANUARI \u2013 MARS 2017 Nettooms\u00e4ttningen uppgick till 336 MSEK (372). Nettooms\u00e4ttningen justerad f\u00f6r eng\u00e5ngsposter var...","robots":{"index":"noindex","follow":"follow"},"og_locale":"sv_SE","og_type":"article","og_title":"Tradedoubler interim report January \u2013 March 2017","og_description":"Further improved profitability THE FIRST QUARTER JANUARY \u2013 MARCH 2017 Net sales amounted to SEK 336 M (372). Net sales adjusted for change related items were...","og_url":"https:\/\/nyorda.com\/sv\/kvartalsrapporter\/tradedoubler-delarsrapport-januari-mars-2017\/","og_site_name":"NYORDA Group","og_image":[{"width":1200,"height":675,"url":"https:\/\/nyorda.com\/wp-content\/uploads\/2026\/05\/Nyorda-Group.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nyorda.com\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/","url":"https:\/\/nyorda.com\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/","name":"TradeDoubler del\u00e5rsrapport januari \u2013 mars 2017","isPartOf":{"@id":"https:\/\/nyorda.com\/#website"},"datePublished":"2017-05-04T06:00:00+00:00","description":"Ytterligare f\u00f6rb\u00e4ttrad l\u00f6nsamhet F\u00d6RSTA KVARTALET JANUARI \u2013 MARS 2017 Nettooms\u00e4ttningen uppgick till 336 MSEK (372). Nettooms\u00e4ttningen justerad f\u00f6r eng\u00e5ngsposter var...","breadcrumb":{"@id":"https:\/\/nyorda.com\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nyorda.com\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nyorda.com\/quarterly-reports\/tradedoubler-interim-report-january-e2-80-93-march-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nyorda.com\/"},{"@type":"ListItem","position":2,"name":"Tradedoubler interim report January \u2013 March 2017"}]},{"@type":"WebSite","@id":"https:\/\/nyorda.com\/#website","url":"https:\/\/nyorda.com\/","name":"Nyorda Gruppen","description":"Att driva framtiden f\u00f6r varum\u00e4rkesuppt\u00e4ckt","publisher":{"@id":"https:\/\/nyorda.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nyorda.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/nyorda.com\/#organization","name":"Nyorda Gruppen","url":"https:\/\/nyorda.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/nyorda.com\/#\/schema\/logo\/image\/","url":"https:\/\/nyorda.com\/wp-content\/uploads\/2026\/05\/nyorda-group-logo.svg","contentUrl":"https:\/\/nyorda.com\/wp-content\/uploads\/2026\/05\/nyorda-group-logo.svg","width":392,"height":255,"caption":"Nyorda Group"},"image":{"@id":"https:\/\/nyorda.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/nyorda.com\/sv\/wp-json\/wp\/v2\/quarterly-reports\/584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyorda.com\/sv\/wp-json\/wp\/v2\/quarterly-reports"}],"about":[{"href":"https:\/\/nyorda.com\/sv\/wp-json\/wp\/v2\/types\/quarterly-reports"}],"version-history":[{"count":0,"href":"https:\/\/nyorda.com\/sv\/wp-json\/wp\/v2\/quarterly-reports\/584\/revisions"}],"wp:attachment":[{"href":"https:\/\/nyorda.com\/sv\/wp-json\/wp\/v2\/media?parent=584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}