About Nyorda
Built for the next era of digital growth
NYORDA is a future-facing digital growth group, bringing together specialist companies across performance marketing, creator commerce, app marketing, retail media and AI-driven discovery.
We exist to help brands grow in a world where digital journeys are becoming more connected, more automated and more measurable.
Our portfolio is designed around the areas shaping the future of digital commerce, from partnership-led growth and influencer performance to retail media networks and AI visibility.
Our mission
To build and scale a portfolio of digital growth companies that help brands connect, perform and grow.
OUR HERITAGE
From
Tradedoubler
to NYORDA Group
NYORDA is the listed group brand created to bring our growing portfolio of digital growth companies together under one future-facing identity.
For more than two decades, Tradedoubler has helped brands and partners grow through affiliate technology, partnerships and measurable digital performance.
Today, Tradedoubler continues as a specialist business within the NYORDA portfolio, alongside Metapic, Appiness, Bridge Retail Media and Emna.ai.
NYORDA gives the group a clearer platform for investors, a stronger umbrella for future growth and a shared identity for the businesses shaping the next phase of digital commerce.
Why Nyorda exists
The way people discover, choose
and buy is
changing.
Search is becoming conversational.
Commerce is becoming more social.
Media is becoming more measurable.
Brands need new ways to connect with customers, understand performance and grow across fragmented digital ecosystems.
NYORDA exists to meet this moment.
We bring together companies, platforms and people focused on one shared goal: helping businesses grow through technology, partnerships, data and performance.
The Journey so far
26 years in the
making.
Tradedoubler is founded
Founded in Stockholm, Tradedoubler begins as one of Europe’s early pioneers in performance-based digital marketing.
Listed on Nasdaq Stockholm
Tradedoubler becomes a publicly listed company, strengthening its platform for transparency, governance and long-term shareholder engagement.
Creator commerce and app marketing expansion
Metapic joins the group, expanding the portfolio into influencer and creator-led performance marketing. During this period, Appiness also strengthens the group’s capabilities in app marketing, adding dedicated expertise in mobile user acquisition and publisher monetisation.
International growth accelerates
Tradedoubler launches its US headquarters in Miami, marking an important step in the group’s international expansion.
A new portfolio takes shape
The group co-founds Bridge Retail Media and introduces Emna.ai, expanding into two high-growth areas: retail media and AI-driven brand discovery.
NYORDA becomes the group umbrella brand
Nyorda is introduced as the new group identity, bringing Tradedoubler, Metapic, Appiness, Bridge Retail Media and Emna.ai together under one future-facing digital growth group.
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