Privacy Policy

Table of Contents

1.  Nyorda

We are fully committed to protecting your right to privacy, keeping you updated as to how and why we may process data about you, and informing you of corresponding rights. Rights under privacy legislation such as the GDPR and ePrivacy legislation, in addition to our own values and commitments to you. The following entities, each responsible for controlling how and why personal data may be processed on its domain:
  • Nyorda AB (reg.no 556575-7423) mother company of the Nyorda Group owning 100% of all local Nyorda subsidiaries incl IP and all systems for processing on https://www.nyorda.com/
  • Metapic Sweden AB (reg.no 556965-7868) for processing on https://www.metapic.com/
As a company group we follow the same principles on data processing and share a privacy team. You are welcome to reach out to us should you have any questions, concerns or requests as to your personal data and rights. You may reach our Privacy team at privacy@tradedoubler.com and our DPO at dpo@tradedoubler.com.

2. Transparency

The purpose of this Privacy Policy is to help you understand why we might need information about you and what rights you have to personal data we process about you when we do. As we value your time and attention, we have limited the information to what we believe is of most interest to you and to describing the activities that may impact you the most. That said, you have the right to request detailed information on all processing about you (see contact details above and read about your rights below in section 7). This Privacy Policy describes why and how we process information about you as:
  • Website visitors,
  • Brands,
  • Publishers or Content Creators
  • Contact person at our potential brands or,
  • when you contact us through other means.

3. Important concepts and definitions

Personal data, in this context, means any information that tells us something about you (what the GDPR calls a data subject). In other words, both information that identifies you (such as your name, personal e-mail-address, or phone number) and information that can be connected to such identifiers (for instance: what settings you prefer on our website). As long as we can reasonably connect information we process to a person, we consider it personal data and apply strict data privacy principles to keep it safe, and to make sure it is used only for specific, informed and lawful purposes. Brands use Tradedoubler’s services to to advertise through Tradedoubler’s Publishers network. Publishers are individuals or companies that are a part of our Publisher Network. Publishers publish the Brand’s advertisements/banners on their own website. Content Creators are individuals or companies that are a part of our Influencer Network. Creators market Metapic´s brand´s  products or services son their own social media accounts. Website visitors are individuals who visit websites belonging to us. This policy covers the websites stated in section 1. The Data Controller of personal data is the natural person or legal entity who determines the purpose and the means of the processing of personal data. For example, the Nyord company, or companies, deciding why and how we use information about you when visiting our websites or contacting us directly. Or the Brand acting as a Data Controller, and where we act as Processor (only acting on their instructions) in collecting information on interaction with ads, from Publishers or Creators – see section 11. The Data Processor of personal data is the natural person or legal entity who processes personal data on the behalf of the Data Controller. A Data Processor may in turn enlist its own Data Processors, referred to as Sub-Processors, to carry out some tasks. For example, where we act as Processor for Brands in collecting information on interactions on ads at Publishers or Creators, and where those Publishers and Creators then act as our Sub-Processors. As a Data Processor, we do not decide why, or in any material matter how, your personal data is processed.

4. Why, how, and for how long we might process personal data about you

WEBSITE VISITORS
When you visit www.nyorda.com, tradedoubler.com or www.metapic.com, we may collect and use personal data to: Run the website and provide requested functions Why: For the website to establish and keep a connection to your device, as well as to maintain settings and functions you have requested (such as language settings). How: We use cookie technology (store and retrieve information from your device). See section 10 on cookies, below, for details on how we collect this information. Personal data: None (just device info, which we do not connect to a person). How long: Limited to provide this functionality, after which it is deleted. Lawful basis: Cookie consent exemption. Since this information is needed to display the website and requested functions (so called necessary cookies) it cannot be turned off through our settings and we cannot connect it to you as an individual, but you can disable cookies in your website browser – which might affect website performance and functionality. Analyse the use and function of the website Why: We collect information on the use of our websites to better direct resources to improve its future content and functionality. How: Through unique identifier cookies we measure whether two views of a website belong to the same device (even between different browsing sessions), time of visits (first visit, this visit, and last visit). See the section on cookies, below, for details on how we collect this information. Personal data: We do not identify individual users for analytics purposes. How long: Until revoking consent or up to 730 days. Lawful basis: Consent. The collection of this information is based on your consent, which means that you can, at any time, revoke your consent, after which we will delete the cookie and no longer process your information for this purpose. The easiest way for you to manage your cookies with us is through the functionality of our cookie banner, which you can reach through clicking on the cogwheel at the bottom of our websites. Create more relevant ads for you Why: To deliver relevant ads on the Facebook network. How: Through a Facebook Pixel first-party cookie, to track visits across websites. Personal data: Facebook will, depending on your settings on that platform, identify you and show you ads that are relevant based on their data on you. How long: Until consent is revoked or up to 90 days. Lawful basis: Consent
VISITORS TO PRODUCT RELATED TRADEDOUBLER WEBSITES
Marketing activities through contact forms on product related Nyorda websites Why: We perform marketing activities through contact forms on product related Nyorda websites. We forward the information you provide to brands which might present a personal offer to you. How: Through contact forms we collect the information you provide us with and then contact brands. Personal data: Name, email, telephone number, postal code, city, country, information about your accommodation and for Spanish residents Documento Nacional de Identidad (DNI). How long: Removed when not considered as prospect anymore, reviewed every six months and deleted after that. Lawful basis: Legitimate interest
POTENTIAL BRANDS
Contact forms Why: To answer your questions through various forms found on our websites (such as “Get in touch”) and to inform about our services. How: Our web-forms collect the information you provide us with. Personal data: Depending on form and its purpose: Title, First & Last Name, Phone, Email, Country, Category (your relation to us), and a free text message from you. How long: We will process your personal data for as long as needed to provide you with answers and feedback, or as further communicated to you through our following correspondence. Lawful basis: Legitimate interest. Why: To inform about our services. Lawful basis: Legitimate interest. Marketing activities Why: To contact potential brands, we perform marketing activities. How: Purchase contact lists from vendors and then contact the potential brands. We follow-up each contact point and send requested information. Personal data: Name, email, telephone number and title. How long: Removed when not considered as prospect anymore, reviewed every six months and deleted after that. Lawful basis: Legitimate interest.
BRANDS
Administration and communication to brands Why: To administer brand’s account and send important information to brands. How: Through various contact channels. Personal data: Name, email, title, telephone number. How long: Reviewed and deleted every 6 months after contract termination if not needed any more. Lawful basis: Contractual relationship/agreement Financial administration Why: In order to handle invoicing and payments correctly. How: The information is used for communication and used as reference for invoicing and payments. Personal data: Name, email, title, telephone number How long: Up to 5-10 years depending on your resident country’s bookkeeping laws. 50 years in Poland according to Polish bookkeeping laws. Lawful basis: Contractual relationship/agreement
PUBLISHERS (AND CONTENT CREATORS)
Payment of commissions and book-keeping Why: To fulfill the agreement with our publishers and creators and fulfil the legal obligation of bookkeeping and tax laws. How: To process payments and make sure we calculate the correct commissions as well as report information to tax authorities and document the payments in our bookkeeping. Personal data: Name, address, personal identification number (Sweden), date of birth, bank account details and email address. How long: We store information regarding Publisher’s and creators in accordance with local bookkeeping and tax laws. Lawful basis: Contractual relationship/agreement and legal obligation. Account management Why: All registered publishers/creators have an account in our portal where they can log in. How: To administer their account. Personal data: Name, address, email address, username, images incl. videos How long: Until the publisher/creator remove their account. Lawful basis: Contractual relationship/agreement
CONTACTING US ON OTHER MATTERS
Why: To respond to various requests, such as applications to work for us, and questions about our services. How: Through contact forms on our website or by contacting us directly using the direct email addresses found on our websites. Personal data: What you provide us, including your email address. How long: Until we have handled your request. Lawful basis: Legitimate interest.

5. Who does Nyorda disclose your personal data to?

Your personal data may be transferred to, and processed by:
  • Subprocessors and other data controllers
Subprocessors are companies that act only on our specific instructions, and which do not process or in any way use your personal data for their own purposes. We have signed a data processing agreement with all of our processors. Categories of subprocessors: –         IT-hosting/Cloud hosting providers –         CRM system provider –         Email system provider –         Payment system providers/Banks –         ERP-provider –         Voucher code providers
  • Other Controllers
–         Facebook and Google – these parties have their own use for your personal data and we will only transfer your data to them after first informing you. –         Tax Authorities, for compliance with local tax laws and regulations. Only for data subjects in Sweden and Norway. –         Brands, for our cookieless tracking we share publisher ids with our Brands for correct commission calculation and payment. Legal ground is contractual relationship/to fulfill Tradedoubler´s agreements/services to publishers.
Third country transfers
For any of the purposes described herein, personal data may be transferred to our processors, business partners and other controllers outside of the EU/EEA (‘a third country’). We have strict guidelines to check that those recipients, which are handling your personal data, are doing so in a lawful and secure way in accordance with the data protection legislation. This means that we ensure that the transfer is only made to countries where the recipients have made sure that there is either an Adequacy Decision in place from the EU Commission, or that another approved transfer mechanism under the GDPR, including standard contractual clauses ((EU) 2021/914), have been put into place. For example, the UK, which we transfer data to, holds an Adequacy Decision. Should any of the recipients reside in a country without adequate legal protection for personal data, we will make sure the recipient adopts appropriate safeguards and enter contractual arrangements with the recipient of the personal data. You have a right to know when we transfer personal data to a third country and the appropriate safeguards relating to the transfer.

6. How Nyorda protects your personal data

We are dedicated to maintaining the security of personal data and preventing unauthorized access or loss of data through the implementation of appropriate technical and organizational measures, as far as it is reasonably possible. Such security measures also include that personal data are accessed only by a limited number of persons within Nyorda. Our employees must comply with our security standard and they are all bound by confidentiality clauses. GDPR and information security staff trainings are performed annually. When we occasionally use third-party contractors to perform tasks that might otherwise be performed by our employees, these contractors are contractually bound to similar restrictions as our employees.

7. Your privacy rights

You have several privacy rights that you can exercise. The following is a summary of these rights. To exercise your rights please contact us by using the contact details below. Please not that all rights are not applicable for all processing of personal data, some are restricted to certain lawful basis (see each processing activity above for which lawful basis is applicable). One of your rights is the right to information which we do our best to meet by this Privacy Policy.
  • We will rectify any incorrect information upon request.
  • You can request us to erase your personal data. We will then assess which information we can erase, since some information might be necessary for us to keep. For example personal data processed based on your consent can be deleted, but not information we need to fulfil our commitment under the agreement with you or your employer.
  • You also have the right to object to the processing of your personal data based on the lawful basis legitimate interest. If we process your personal data for direct marketing purposes, we will cease to do so directly. For other purposes we will assess whether we have compelling legitimate grounds for continued processing or not, in your particular case.You may request a copy of the personal data that we hold about you via a “Data Subject Access Request”. A Data Subject Access Request will include a confirmation whether we process your personal data or not, and if that is the case you will receive a copy of what personal data we process about you, together with information on where such information has been collected, for which purpose the information is being processed, and information on any recipients of your personal data.
  • You have the right to request that we restrict our processing of your personal data under the following circumstances:
–      The accuracy of the personal data is under examination, –      The processing is unlawful or no longer necessary, but you oppose erasure of the data, –      We no longer need the personal data, but it is necessary for us to keep the personal data for you to be able to establish, exercise of defend a legal claim, –      You have objected to the processing of your personal data and such objection is under verification.
  • If we process your personal data based on consent or contract and we have received the personal data from you, digitally, you have a right to request us to export that data, which is called data portability.
  • You also have the right to lodge a complaint to the Data Protection Authority (Supervisory Authority) in the EU Member state you live, if you think that we have not respected your data privacy rights or processed your personal data wrongfully. Here you will find the contact details to the Supervisory Authorities in each EU member state.
If you have any comments or questions about our processing, we would like you to contact us first, so that we have a chance to help you and answer your questions. When you request to exercise your rights, we will first identify you in order to ensure that we give the correct information to you, and only you. How the identification process is performed depends on what personal data we process about you. We will then process your request without undue delay and at latest reply to your request within a month or explain to you if and why it takes longer.

8. Contact details to us and Supervisory Authorities

For general inquiries and questions concerning this Privacy Policy or how we process personal data, please send an e-mail to one of to the following addresses: You can contact our Data Protection Officer, which is independent from us, with the mission to monitor, inform and advise on our data processing.
  • dpo@tradedoubler.com
  • Send an e-mail to privacy@tradedoubler.com if you want to exercise one of your rights, such as
–               Request that Nyorda shall not process your personal data for direct marketing purposes, –               Request that Nyorda rectify certain personal data held on you, –               Have a Data Subject Access Request (want a record of what specific data is processed about you), –               Want Nyorda to delete your personal data where possible. Please provide relevant details including country you signed up with in your e-mail for us to be able to process your request or inquiry as promptly as possible. If you have any comments or questions about our processing, we would like you to contact us first, so that we have a chance to help you and answer your questions. You always have the right to contact the Supervisory Authority if you feel we have processed your personal data wrongly. You will find the EU Supervisory Authorities Here.

9. Changelog

We are constantly improving and developing our services and websites, so we may change this Privacy Policy from time to time. Current version: Adopted by the Board of Directors in June 2026. Previous versions: Adopted by the Board of Directors in April 2025, November 2024, December 2023, May 2023, May 2022, May 2021, May 2020, May 2019, April 2018

10. How does Nyorda use cookies?

What are cookies?
Cookies is a term used to sum up different technologies that store or retrieve data on or from your device. A website or app can use different types of cookies to collect information about you, your electronic device (mobile phone, computer, tablet etc.) and your behaviour (e.g. how you browse a website). Cookies can either be a session cookie or a permanent cookie. A permanent cookie remains on the visitor’s computer for a set period of time. A session cookie is temporarily stored while the visitor is on a web page. Session cookies disappear when the visitor closes their browser. Cookies are used for different purposes, such as to improve the website with better experience and search possibilities on a website. Cookies can also be collected for statistical and analytical purposes. The different purposes are usually described as “categories”. We use four different categories of cookies:
  • Necessary cookies: Are types of cookies that are essential for the website to function properly, without which the site would not work as intended. Necessary cookies are also cookies that save certain settings you do, e.g. change language at the website. Necessary cookies do not require consent and will always be placed, unless you disable cookies in your browser.
  • Functional cookies (“preferences”): Are types of cookies that are used to enhance the performance of a website. Without functional cookies, some features or functions of a website may not be available.
  • Analytics cookies: Are types of cookies used to track website visitors and their user behaviour. The collected information is used to improve the performance of the website and improve user experience.
  • Marketing cookies: Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements.
If you are a registered Brand or Publisher, the cookie will also manage and control your login and session on those part of our websites that are only available to registered Brands or Publishers.
What type of cookies does Nyorda use?
The tables below explain the cookies we use and why we use them their purpose. The tables are divided by the different websites used within the Nyorda Group. More information about the cookies can be found in our cookie notice, at each website. https://www.nyorda.com/
Cookie Name Description Storage Time Type of Cookie
__cf_bm Used to distinguish between human visitors and automated bots, helping to protect forms and website services from malicious traffic and abuse. Approx 30 min Necessary Cookie
__cfuvid Used for traffic management, rate limiting and security purposes to help identify trusted visitor sessions Session Necessary Cookie
_ga, _ga_* Used to collect anonymous information about how visitors use the website, such as pages visited, time spent on the site, traffic sources and user interactions. This helps us understand website performance and improve the user experience. Typically up to 2 years, depending on the specific Google Analytics cookie Analytical Cookie
https://www.tradedoubler.com/
Cookie Name Description Storage Time Type of Cookie
bSession Used for measuring system effectiveness. 30 minutes Necessary Cookie
cookiehub Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. 12 months Necessary Cookie
hs Set by Wix and used for security reasons. Session Necessary Cookie
SSR-caching Used to display the system from which the website was rendered. 1 day Necessary Cookie
svSession Used in connection with the user login. 6 months Necessary Cookie
test_cookie Used by Google to check whether the user’s browser supports cookies. 15 minutes Functional Cookie
wixLanguage Used to store the user’s language. 12 months Functional Cookie
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 12 months Analytics Cookie
_ga_* Used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. 400 days Analytics Cookie
_gcl_au Used by Google Ads to understand user interaction with the website by generating analytical data. 90 days Analytics Cookie, Marketing Cookie
IDE Used by Google’s DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. 13 months EEA UK / 24 months elsewhere Marketing Cookie
_fbp Used by Facebook Pixel to advertiser first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months Marketing Cookie
__cf_bm The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. 1 hour Necessary Cookie
_cfuvid Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits. Session Necessary Cookie
https://publishers.tradedoubler.com/
Cookie Name Description Storage Time Type of Cookie
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 12 months Analytics Cookie
_ga_* Used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. 400 days Analytics Cookie
_hjSession_* Used by Hotjar to ensure subsequent requests in the session window are attributed to the same session. 30 minutes Analytics Cookie
_hjSessionUser_* Used by Hotjar for measuring unique visits. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days Analytics Cookie
hiTCDTest
AWSALB Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
AWSALBCORS Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
PHPSESSID Session storage for access to the UI Session Session Cookie
https://pvn.tradedoubler.com/
Cookie Name Description Storage Time Type of Cookie
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 12 months Analytics Cookie
_ga_* Used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. 400 days Analytics Cookie
_hjSession_* Used by Hotjar to ensure subsequent requests in the session window are attributed to the same session. 30 minutes Analytics Cookie
_hjSessionUser_* Used by Hotjar for measuring unique visits. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days Analytics Cookie
AWSALB Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
AWSALBCORS Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
PHPSESSID Session storage for access to the UI Session Session Cookie
https://manage.tradedoubler.com/
Cookie Name Description Storage Time Type of Cookie
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 12 months Analytics Cookie
_ga_* Used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. 400 days Analytics Cookie
_hjSession_* Used by Hotjar to ensure subsequent requests in the session window are attributed to the same session. 30 minutes Analytics Cookie
_hjSessionUser_* Used by Hotjar for measuring unique visits. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days Analytics Cookie
AWSALB Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
AWSALBCORS Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
PHPSESSID Session storage for access to the UI Session Session Cookie
https://grow-platform.tradedoubler.com/
Cookie Name Description Storage Time Type of Cookie
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 12 months Analytics Cookie
_ga_* Used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. 400 days Analytics Cookie
AMP_90a9668b80 Used by Amplitude for website analytics. 12 months Analytics Cookie
AMP_MKTG_90a9668b80 Used by Amplitude for website analytics. 12 months Analytics Cookie
AMP_TLDTEST Used by Amplitude for website analytics. 12 months Analytics Cookie
__hssc Hubspot cookie to track sessions 30 minutes Analytics Cookie
__hssrc Used by Hubspot to check if a new session or visitor restarted browser Session Session Cookie
__hstc Used by Hubspot  for tracking visitors. 6 months Analytics Cookie
_fbp Used by Facebook Pixel to advertiser first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months Marketing Cookie
_gcl_au Used by Google Ads to understand user interaction with the website by gernerating analytical data. 90 days Analytics Cookie, Marketing Cookie
_hjSessionUser_* Used by Hotjar to ensure subsequent requests in the session window are attributed to the same session. 30 minutes Analytics Cookie
_hjSession_* Used by Hotjar for measuring unique visits. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days Analytics Cookie
cookiehub Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. 12 months Necessary Cookie
hubspotutk Used by HubSpot for marketing campaigns. 6 months Marketing Cookie
AWSALB Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
AWSALBCORS Keeps sessions so user stays logged in when load balanced between different servers 1 week Load Balancing
PHPSESSID Session storage for access to the UI Session Session Cookie
__stripe_mid Used by Stripe for fraud prevention 1 year Essential
__stripe_sid Used by Stripe to assign a unique ID to a user and collect information about their device or browser. 30 minutes Essential
https://metapic.com
Cookie name Description Storage time Type of cookie
i18n_redirected Cookie used for browser language detection to redirect web visitor to preferred language. 1 year Functional cookie
_fbp Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. 3 months Marketing cookie
cookiehub Store cookie consent preferences. 1 year Functional cookie
_cfuvid Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits Session Functional cookie
__cf_bm The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. 1 hour Functional cookie
_cfuvid Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits Session Functional cookie
__cf_bm The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. 1 hour Functional cookie
__cf_bm The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. 1 hour Functional cookie
hubspotutk A HubSpot tracking cookie that maintains a visitor’s identity across sessions. It is passed to HubSpot on form submission and used to deduplicate contacts by linking anonymous browsing history to a known contact record. 6 months Marketing cookie

11. Information to visitors of our Publishers’ and Brand’s websites

Brands provide us with personal data for Tradedoubler to attribute sales and leads to Publishers. Publishers provide us with personal data to track sales. When you visit one of our Publishers and/or Brands and click on one of the links that they have been provided with by us, information such as your IP address, cookie ID and order number will be sent to us to be processed on behalf of our brands, the Brands. The overall purpose to collect your personal data is to provide our Affiliate marketing services to our Brands and to enable them to advertise through our Publisher network. We are a Processor for the personal data collected by the cookies described below. In accordance with our business agreements for our services, the publishers collect consent from their website visitors. This information is only for informational purposes, and not something Tradedoubler is a controller of.
Cookies involved in Tradedoubler´s tracking for publishers and brands: 
Cookie Name What kind of data is collected, what is the purpose, what kind of activity is allowed due this process Cookie Type (marketing/ analytic/ statistic/ technical purpose) Browser storage time
UI The Unique Impression Cookie contains programs of viewed ads together with the time of the ad-view. This information is used to be able to identify unique ad-views. Technical for proper tracking 365 days
PL Ad-pools have the feature of ad-rotation. To support this, pool based ad-views are stored in a cookie Technical for proper tracking 365 days
PI The Post Impression Cookie holds information about ad-views for those organizations that have post impression tracking activated Technical for proper tracking 365 days
EH_0 The Event History Cookie contains information about the tree latest tracks (clicks) and the ten latest closures per program. This information is used to be able to connect clicks with closures. Technical for proper tracking 365 days
GUID/TUID The GUID Cookie holds an identifier to support server side storage of the user event history Technical for proper tracking 365 days, We delete clicks and sales containing the GUID/TUID and IP address after 6 weeks
OPT_OUT Allows a user to disable cookie based tracking or targeting for the browser that the user is using Technical for proper tracking 365 days
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