NYORDA’s portfolio was recognised with nine awards at the recent European Affiliate Awards, including three gold awards across three specialist businesses.
Appiness and Wolt won Gold for Best Campaign. Tradedoubler won Gold for Best Network. Metapic and Nordic Nest won Gold for Best Use of Influencers. Across the group, Tradedoubler received four awards, Metapic four and Appiness one.
The recognition spans app growth, partner marketing and creator commerce, providing external proof of the strength and breadth of NYORDA’s portfolio.
This article explores what these awards reveal about the capabilities behind that portfolio.
Three award-winning capabilities
The three winning cases offer a closer look at how these capabilities are applied in practice.
Appiness and Wolt: Growth beyond installs
The Gold award for Best Campaign recognised Appiness and Wolt for an app-growth strategy focused on acquiring first-time purchasers rather than maximising installs alone.
The campaign ran across more than 23 European markets and combined mobile in-app advertising, Connected TV and AppsFlyer attribution. Transparent supply and continuous traffic-quality monitoring helped connect acquisition with customer quality and business outcomes.
The case shows how app marketing can develop from a source of downloads into a measurable growth channel.
Tradedoubler: Scale with quality and control
Tradedoubler’s Gold award for Best Network recognises a model that combines international scale with local expertise, technology and active quality management.
Trusted by more than 3,000 brands across 90+ markets, Tradedoubler connects advertisers with publishers and partners through a network designed to support transparent and measurable performance. Its tracking technology provides the infrastructure for reliable measurement, while publisher verification and fraud monitoring help protect the quality of transactions. Local teams also support brands and partners with market knowledge and dedicated service.
The case shows how partner marketing can deliver growth at scale while maintaining the quality, transparency and control needed to build long-term relationships.
Metapic and Nordic Nest: Creator-led commerce
Metapic’s Gold award for Best Use of Influencers, together with Nordic Nest, adds a creator-commerce perspective to the portfolio story.
While the details of the Nordic Nest case remain confidential, Metapic CEO Niklas Schwake highlighted a broader industry shift during his European Affiliate Awards presentation: brands should no longer have to choose between awareness and performance. Creator content can build recognition and trust, support consideration and contribute to measurable results.
Metapic’s hybrid approach combines long-term creator partnerships and community-led selection with performance tracking. This recognises that the final click captures only part of a creator’s influence. Much of the journey happens earlier, as audiences discover content, build trust and compare their options.
One portfolio, multiple paths to growth
The three cases address different challenges, but they point to a shared priority: helping brands reach relevant audiences and turn attention into measurable growth.
Tradedoubler brings scale, infrastructure and quality control to partner marketing. Appiness connects mobile acquisition with customer value. Metapic combines creator-led awareness, trust and performance.
Their capabilities are distinct, but complementary. Together, they show how NYORDA supports brands across the channels where customers discover, evaluate and choose products.
Recognition that points forward
The European Affiliate Awards provide external recognition of the expertise, creativity and performance delivered by NYORDA’s teams and partners.
They also highlight the value of bringing complementary capabilities together. As brands navigate an increasingly complex digital growth landscape, NYORDA’s portfolio is built to support them across partner marketing, app growth and creator commerce – with specialist expertise at every stage.
The awards are a moment to celebrate, but they also point to the opportunity ahead: helping brands respond to changing consumer behaviour and turn new digital channels into measurable growth.
