The way people discover brands is changing.
A brand might be found through a creator, a publisher, an app, a retail platform, a search result, a social post or an AI-powered answer. Discovery is no longer happening in one place, through one channel or along one predictable journey.
For brands, this creates a new challenge: how to stay visible, relevant and ready to grow across an increasingly fragmented digital landscape.
That is why we created NYORDA.
NYORDA is the new group identity for our portfolio of specialist digital marketing businesses. It brings together companies with deep expertise across affiliate and partner marketing, influencer marketing, app growth, retail media and AI search visibility.
Together, these businesses are focused on one shared ambition: helping brands increase visibility, drive discovery and grow in the next era of digital marketing.
From one recognised brand to a broader group ecosystem
For many years, Tradedoubler has been known as an established name in affiliate and partner marketing. That continues.
Tradedoubler remains our affiliate and partner marketing brand, helping advertisers connect with publishers and digital partners across markets.
But our group today is broader than Tradedoubler alone.
Over recent years, we have expanded into new areas of digital marketing through businesses including Metapic, Appiness, Retail Bridge Media and Emna.ai. Each business brings specialist expertise in an area shaping how brands reach, influence and convert customers.
Metapic supports brands through influencer marketing and creator commerce. Appiness focuses on mobile app growth, user acquisition and engagement.
Retail Bridge Media helps brands connect with consumers closer to the point of purchase through retail media. Emna.ai focuses on AI search visibility, helping brands understand and improve how they appear across AI-powered and conversational search environments.
NYORDA gives this wider portfolio a clearer identity and a stronger platform for the future.
Driving the future of brand discovery
We believe the next era of digital marketing will be shaped by discovery.
Consumers are finding, comparing and choosing brands in new ways.
Search is changing.
Social platforms are evolving.
Creators are influencing purchase decisions.
Retail media is moving brands closer to the moment of conversion.
Apps are central to customer engagement.
AI is changing how information is surfaced, recommended and trusted.
This is where NYORDA is focused.
Our businesses help brands grow across the environments where discovery, consideration and performance increasingly meet. By bringing these capabilities together, we can support brands across more of the digital customer journey and create new opportunities for collaboration across the portfolio.
What this means for Tradedoubler clients and partners
For Tradedoubler clients, partners and publishers, the message is simple: Tradedoubler continues.
There are no changes to the Tradedoubler brand, platform, teams or day-to-day relationships as a result of the new group identity. Tradedoubler remains focused on affiliate and partner marketing, continuing to serve advertisers and partners across its markets.
NYORDA sits above the portfolio as the group identity, helping us tell the broader story of who we are today and where we are heading.
A platform for growth
Today, we are no longer defined by one company or one channel. We are a digital marketing group with a growing portfolio of specialist businesses, positioned across some of the fastest-moving areas of brand discovery, performance and digital growth.
For investors, clients and partners, NYORDA brings that story into focus. It reflects the group we have become and the ambition that will carry us forward: to build, invest in and scale companies that help brands grow.
Looking ahead
As the digital landscape continues to evolve, our focus is on bringing together the technology, data, partnerships and specialist expertise brands need to stay visible, strengthen relevance and drive measurable growth.
This is the next chapter for our group, and the beginning of NYORDA.
