Unlocking Retail Media: Tradedoubler co-founds Bridge Retail Media

Tradedoubler is entering the retail media space! We’re excited to share that Tradedoubler is co-founding Bridge Retail Media together with entrepreneurs Daniel Weilar and Sebastian Schröder. With this new venture, we are expanding into one of the fastest-growing areas in digital marketing.

Bridge Retail Media will build a European retail media network designed to connect retailers and advertisers in a more scalable, commercially driven way.

“Retail media is a natural next step in our evolution enabling us to unlock new value for both advertisers and publishers. With Bridge Retail Media, we are creating a network that allows brands to activate media closer to the point of purchase, while helping retailers better monetise their traffic and data.” explains Matthias Stadelmeyer, CEO of Tradedoubler

New Growth Opportunities in Retail Media

Retail media is growing fast – and is quickly becoming a key part of how brands reach consumers online. At the same time, the landscape is still fragmented. Many solutions operate in silos, making it difficult for brands to scale campaigns efficiently across multiple retailers.

For retailers, the challenge is just as real. While they hold valuable first-party data and high-intent traffic, unlocking its full commercial potential isn’t always straightforward.

“There is a unique window of opportunity right now, where retailers’ first-party data and traffic can be activated in more efficient and measurable ways for brands,” says Sebastian Schröder, co-founder of Bridge Retail Media.

Bridge Retail Media: Moving Beyond Siloed Setups

Bridge Retail Media is a European retail media network designed to bring retailers and advertisers together in one connected ecosystem.

Instead of approaching retail media as a series of isolated setups, Bridge Retail Media is built as a network from the ground up. This makes it easier for brands to activate campaigns across multiple retailers and for retailers to participate in a broader, more scalable media offering.

“While retail media is evolving rapidly, many current solutions remain siloed and difficult to scale. Bridge Retail Media is designed to connect the entire value chain and unlock the full potential of the channel,” says Daniel Weilar, co-founder of Bridge Retail Media.

By connecting multiple retailers into one network, brands can access aggregated reach and inventory through a more streamlined setup, rather than managing campaigns retailer by retailer. At the same time, standardised integrations reduce onboarding friction – making it easier for retailers to join and for brands to expand across partners.

Bridge Retail Media is also designed to be commercially driven, connecting media activity more closely to real business outcomes.

What This Means For Tradedoubler

Bridge Retail Media allows us to move closer to the transaction layer – where media, data, and outcomes come together. By expanding into retail media, we’re strengthening our overall offering and creating new ways to deliver value for both advertisers and partners.